
Advisory
What We Do
Based on our deep understanding of the travel sector, we use a hands-on approach to engage and support our partners to implement global best practices on innovation, sustainability and safety.
Increase
competitiveness to help you gain visibility against other destinations
Build
your destination strategy roadmap
Guide
you to make and meet sustainability goals
Offer
technical assistance to improve safety and sustainability standards and regulations
Design
certification systems for companies and guides
Facilitate
product development
Build
and foster community within your supply chain
Create
innovative solutions to complex problems with design thinking
Why ATTA?
ATTA is well-positioned to advise the adventure travel community on a range of issues, thanks to our expertise at every level of servicing the industry. We draw on the experiences of suppliers, tour operators, destination marketing organizations, media, and travelers in every corner of the world. We work with global brands and leading destinations such as Sweden, Jordan, Chile, and Japan, and we navigate fast-changing governmental realities on every continent.
We create solutions for some of the most challenging issues facing the adventure travel industry, from COVID-19 health and safety guidelines to climate action solutions. We know the industry inside and out and regularly work with global leaders to solve complex and urgent problems.
Our Advisory Solutions
AdventurePRO
Strengthen your reputation and learn how to bring more visitors to your destination. We improve safety and sustainability standards and regulations, based on international best practices. We implement programs to foster community and build capacity. We can execute technical training programs to offer guides and operators high-quality certifications from trusted and well-respected organizations.
Stakeholders & Community Development
Collaboration and common vision is at the heart of success in adventure travel. The Adventure Community Builder engages participants in facilitated group networking and strategic planning to enhance collaborative spirit and nurture partnerships for the benefit of the entire destination and all destination stakeholders.
Capacity Building and Technical Assistance Methodologies
ATTA provides technical assistance methodologies for governments, associations and companies seeking to provide the best adventure travel experiences in a safe and sustainable practice. Our programs includes solving destination specific problems and helping companies and guides become more competitive to the global adventure travel market.
Adventure Travel Readiness & Potential
Let us send trusted experts to evaluate your destination and map out your best offerings. We can help you establish a competitive stake in the adventure travel industry to attract higher-spending, eco-conscious travelers. Our experts and Storytelling team can tease the hidden gems out of your destination’s less-known corners to help you understand what your suppliers are doing well, what’s unique about your destination, and where additional education might help your suppliers improve competitiveness in the market.
HOW DOES ATTA OPERATIONALIZE SAFETY STANDARDS AND GUIDING SKILLS?
EACH REGION HAS ITS OWN REALITIES — THERE IS NO ONE-SIZE-FITS-ALL OPTION
Every destination needs to find the best mix of rules and tactics that is most likely to succeed. Based on extensive review of models and approaches, our team engages in interactive discussions about what makes sense for your local industry. The process of exploring options helps us understand what works best in the local context. ATTA supports destinations on these journeys to find the best solutions.

Estonia • Guide Standards

Jordan • Safety Training
We can help you set and achieve goals for your organization. Connect with our Advisory team today to learn how we can help you find and take the best next step toward success.
Past Partners
We are thankful for the continued trust from our clients. A few representative companies we have partnered with for advisory solutions are: